I'm an accomplished Creative Director, Copywriter, and Consultant who has worked at some of the most prestigious advertising agencies in the world. I've worked in most categories, and see each project through from conception to post-production. I’ve managed teams, written the words, and elevated concepts that go beyond client expectations. Like a dog coming out of the "cone of shame", I tackle every assignment with excitement and enthusiasm.
Feel free to download and save my Resume.
CLIENTS
CPG / Food + Bev
Dannon / Oikos Yogurt
Smart Water
Country Crock
Cocoa Puffs
Honey Nut Cheerios
Lucky Charms
Kellogg’s Cereal
Trix Cereal
Yoplait / GoGurt + Trix
Sara Lee
Sunny D
Progresso
Entertainment
Nickelodeon
Mattel
Nintendo
CPG / Home
Pampers
Crest
Tide
Cascade
Excedrin
Theraflu
Triaminic
Pennington Seed
CPG / Pet
Iams
Eukanuba
Fast Food
Wendy’s
Various
New Business
Art Institute of Chicago
Carnival Cruises
American Airlines
Health + Wellness
Intuitive Robotics
Boost
Humira
Insa Edibles / Cannabis
Nicorette'
Dupixent
NY Presbyterian Hospital
Nubeqa
Health Quest Medical Partners
Regeneron
Astra Zeneca
Pfizer
Loxo@Lilly
Lilly
MATTHEW GELLERT
Creative Director | Copywriter | Consultant
MATTHEWGELLERT.COM
MATTHEWGELLERT@GMAIL.COM
631-786-6770
Professional Summary: Dynamic and accomplished creative professional with extensive experience in the consumer-packaged goods (CPG) industry and Health Care space, specializing in brand management, content creation, and campaign development. Seeking a challenging role in a fast-paced environment where I can leverage my skills and expertise to drive impactful marketing strategies.
KEY SKILLS
Client Relationship Management
Creative Strategy Development
Team Building and Mentoring
Conceptual Creative Development
Digital and Social Content Creation
Campaign Management
Scripting and Directing
Broadcast and Video Production
Brand Identity Development
Project Management
EXPERIENCE:
SVP Creative Director Health Care | Porter Novelli | 2022-2023
Oversaw creation and elevation of clients internal and external content within the healthcare sector.
Managed multiple teams of full-time and freelance employees to ensure successful project execution.
Copy Supervisor | FCB / Area 23 | 2020-2022
Collaborated with cross-functional teams to develop and implement creative campaigns that resonated with target audiences.
Associate Creative Director, Copywriter | Wunderman Thompson | 2018-2020
Co-created a campaign for Oikos yogurt, including celebrity endorsements and digital assets.
Helped elevate campaign work on various brands as needed.
Associate Creative Director, Copywriter | Arnold Worldwide | 2016-2017
Led the creation of innovative campaigns for Dupixent and mentored junior creative teams.
Developed engaging content for various marketing channels, including digital, print, and video.
Associate Creative Director, Copywriter | Saatchi & Saatchi Wellness | 2014-2016
Produced compelling video content for Humira Complete program and scripted educational videos for healthcare professionals.
Played a pivotal role in internal and external communications for health and wellness brands.
Senior Copywriter | Seiden Advertising | 2014
Conceptualized and executed impactful hospital posters addressing flu prevention.
Directed agency's inaugural video holiday card, showcasing creativity and innovation.
Senior Copywriter | Saatchi & Saatchi | 2003-2013
Spearheaded digital initiatives for General Mills' Trix Cereal and Progresso, including webisodes and live streaming ads.
Developed enduring partnerships with clients such as Crest, Cascade, and Tide, resulting in successful long-term campaigns.
Created successful brand broadcast commercials and print ads for leading CPG brands including Cocoa Puffs, Trix, Go-Gurt, Lucky Charms, and Honey Nut Cheerios.
Education: Miami Ad School Master’s in Copywriting | Queens College, City University of New York Bachelor’s in Theatre | Fashion Institute of Technology Advertising Program
References available upon request.
