MY ROLE
Concept Creation / Copywriting / Casting / Post Production
THE CHALLENGE
Provide Humira drug reps with a simple way to share information about the Humira Complete program.
THE SOLVE
A live action video explaining the unique aspects of the Humira Complete program, written in a conversational tone. The video was downloadable for health care professionals.
THE CHALLENGE
Promote and explain the new Humira Sharps container for used syringes.
THE SOLVE
A stylized, stop motion video showing patients how to safely return their Humira syringes.
THE CHALLENGE
Explain what the Humira Complete program is, while focusing on future innovations.
THE SOLVE
An animated video covering the history and future state of Humira Complete that was downloadable for HCP and DTC.