THE CHALLENGE
Showcase the theme that babies should be allowed to explore instead of being limited with a simple “No”.
THE SOLVE
We created a a manifesto video that showed babies being babies. They don’t know the rules, and they don’t need them yet. They just need fun and a diaper that lets them have it.
MY ROLE
Concept Creation / Copywriting / Voiceover Casting + Direction / Post Production
THE CHALLENGE
Explore the insight that babies move in different ways and Pampers Cruisers move with them.
THE SOLVE
Showcase a “race” between babies as they get where they’re going in their own ways.
MY ROLE
Copywriting / Voiceover Casting + Direction