MY ROLE
Concept Creation / Copywriting / Casting / Voiceover Casting + Direction / Post Production
THE CHALLENGE
Inform viewers about the new Trix sweepstakes, allowing the winner to renovate their bedroom any way they chose.
THE SOLVE
We chose to utilize animation with live-action film to deliver the Trix Rabbit’s idea of a perfect bedroom. Of course, he couldn’t enter the sweepstakes because Trix are for kids.
THE CHALLENGE
Engage with customers in the new world of digital advertising.
THE SOLVE
Breaking the norm of making a 30 second commercial for television, we created a series of 7-minute long webisodes based around the Trix Rabbit.