THE CHALLENGE
With a limited budget, the client wanted to find a better way than traditional testing to produce a television commercial.
THE SOLVE
We created short videos to be shared on the IAMS Facebook page, where people could vote on their favorite. The most favorite video would be broadcast on television.
In less than 48 hours, this on-line launch broke every record in P&G history on consumer engagement and making Iams P&G's #1 brand for engagement the week it launched. It exceeded average post engagement rates by over 2,000%. And the fan base grew by over 16,000 within days.
MY ROLE
Concept Creation / Copywriting / Voiceover Casting + Direction / Casting / Post Production
THE CHALLENGE
Explore print options showcasing IAMS sponsorship of pet adoptions.
THE SOLVE
Straightforward information about IAMS program that supplies food to shelters, paired with an emotional headline and image.
MY ROLE
Concept Creation / Copywriting