THE CHALLENGE
Approach children’s cold relief from a new angle.
THE SOLVE
Instead of showing a sick child, we focused on the things he could be doing if he wasn’t sick, such as playing with his toys.
MY ROLE
Concept Creation / Copywriting / Casting / Post Production
PREVIOUS CAMPAIGN
THE CHALLENGE
Continue an established campaign utilizing animated felt animals to promote Triaminic as a gentle children’s cold medication.
THE SOLVE
We created a series of young animals with cold symptoms who are given Triaminic to help relieve their symptoms.
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