THE CHALLENGE
Introduce upcoming variants of Smartwater to specific demographics. In this case, we were targeting younger, more active groups in California.
THE SOLVE
Using specified OOH executions, we highlighted how each variant would fit into a busy and active lifestyle, thereby making the beverage part of a person’t schedule.
MY ROLE
Concept Creation / Copywriting
THE CHALLENGE
Promote an upcoming contest to win a Nintendo Gameboy
THE SOLVE
Exploit the angle that literally anybody could win this contest. We created 30 different characters (which I then had to use different voices for during the presentation), all of whom had a chance to win the contest, just like everyone else could. We cut down the characters to fit into a radio spot.
MY ROLE
Concept Creation / Copywriting / Voiceover Casting + Direction
THE CHALLENGE
Where can Sonny the Cocoa Puffs bird go next to prevent himself from going cuckoo for Cocoa Puffs?
THE SOLVE
An opera is a great way for Sonny to distract himself from his overwhelming obsession with Cocoa Puffs.
MY ROLE
Concept Creation / Copywriting / Opera Selection / Casting / Voiceover Casting + Direction / Post Production
THE CHALLENGE
Find a clear, yet amusing, way to point out that competitors fish sandwiches were made of many types of fish, while Wendy’s fish sandwiches consisted of high quality cod.
THE SOLVE
We created an advertisement for a self-help group that addresses the needs of people who aren’t sure what kind of fish they are. Since they’re a mystery fish, they need help, but not from Wendy’s. Wendy’s only needs Cod.
MY ROLE
Concept Creation / Copywriting / Voiceover Casting + Direction
THE CHALLENGE
Showcase the new SpongeBob Squarepants trivia packaging on packages of Go-Gurt.
THE SOLVE
In the style of a Kung-fu film, we filmed a trivia battle on a beach.
MY ROLE
Concept Creation / Copywriting / Casting / Post Production
MY ROLE
Concept Creation / Copywriting / Casting / Voiceover Artist / Post Production
THE CHALLENGE
Create a situation to showcase the power of Sunny D.
THE SOLVE
In the stablished campaign, the product was animated and placed into overpowering situations. We took it a step further and brought live-action into the campaign by having Sunny D. take on a professional wrestler.
THE CHALLENGE
Promote the Hulk movie with a Sunny D. tie-in, within the confines of the established campaign.
THE SOLVE
Staying true to the comic-book look of the film, we incorporated footage with our animation of the product. We employed the talents of Neal Adams, a legendary comic-book creator.
