THE CHALLENGE
Promote Theraflu as the way to bring yourself back from cold and flu symptoms.
MY ROLE
Concept Creation / Copywriting / Casting / Post Production
(eh, don’t mind that product shot…we’re going to swap it out)
Our spot used CGI to show a man barely able to function due to his cold and flu symptoms. Theraflu is so powerful, his real self can break free again.
We chose to film Theraflu as it literally beat flu symptoms out of the man.